What's in store for Enterprise Mashups in 2010?

Enterprise Mashups are the big topic for 2010 as organizations seek to harness their SOA investments and get their apps on the cloud. A report by Business Insights suggests the Enterprise Mashups software market was worth around $161m in 2008, and is forecast to grow to $1.74bn by 2013. So what can we expect from Enterprise Mashup platforms in 2010?

In 2009, Enterprise Mashup platforms designed for business started to make inroads into corporate IT thinking by providing a coherent way of bringing together web services, RSS, twitters, maps and other sources of data together in secure enterprise portals. they're quickly becoming the preferred consumption layer of information served from business applications in the form of web services and now there are more than enough case stories to show how scalable and robust the technology is. 'Enterprise mashups = software that's ideal for consuming web services. Great. So what's next?' you ask.

Here I've summarized my top 6 list of the key innovations in Enterprise Mashup platforms you can expect to hit the market in 2010. These are the capabilities that are likely to separate the 'men from the boys' in this fast maturing enterprise software market.

1. Advanced Security Architectures (Inclusive + User Activity Monitoring)
2010 is the year of inclusive security as firms move away from protecting data silos to protecting data itself. It's no longer possible for organizations to protect their operations by hiding behind a firewall. In an era of business social networking, mobility and collaboration, security has become a more sophisticated challenge and governing data has to become the responsibility of the line of business managers. Enterprise Mashup Platforms are now being equipped with capabilities to track user behaviors to ensure that the usage of every data item can be traced from its source via the consumption portal to each individual user (See 'Encanvas Ring-of-Steel' for an example).

2. Cloud Deployment
The migration from running in-house servers to operating IT systems on a cloud computing platform is now well underway in most industry sectors. IT analysts IDC suggest that up to 1/3 of new IT spend will be on cloud computing technologies by 2013. Whilst we haven't seen large ERP migrations (yet) the future of computing will be in the cloud before we know it.

3. Advanced Analytics
A year ago when you said the words 'Business Intelligence' people thought about dashboards. Of course, dashboards are a great way to expose a single page view of what;s going on in a business or process to expose insights that would otherwise remain hidden in spreadsheets and databases. A decade before, business intelligence meant you were talking about 'OLAP cubes' and the ability to create views of enterprise data that was held in disparate systems, decision makers needed to frequently refer to. But the advent of Enterprise Mashup Portals means that today it's not difficult to harvest data from disparate systems from across the enterprise and create custom dashboards and reports (although many vendors do continue to ignore the important role that printed output has to play in disseminating information!). As we've been heading towards 2010 I've seen a transition in buyer expectations away from 'static business intelligence' that offers up preset views of data, towards a more fluid and proactive form of business intelligence. This new generation of business intelligence platform is about moving away from spreadsheet systems towards portal deployed applications that give users the ability to serve themselves with the insights they need. That means features that provide users with the tools to create 'what if?' scenarios have to be available and easy to configure, and data visualization tools need to exist that enable users to define their own maps, visualization structures and data plotting grids without needing to be mathematicians, programmers or scripters. MiddleApps like Encanvas VisualPlot due for release in 2010 provide this level of functionality out of the box and I'm sure that we've only just started on a long journey of user empowerment for business intelligence mashups.

4. Collaborative Social Networking
Business social working is becoming better understood but we have yet to see a clear market leader in this space. I expect this is because the mix of features required for business have yet to materialize in the same product or platform. It's going to be interesting in 2010 to see how businesses react to Encanvas Secure&Live's social office technology that provides a white label environment for creating secure live collaborative environments. I expect that most Enterprise mashup platforms will have integrated with (or will have built their own) business social networking tools by the end of 2010.

5. Applications Stores (AppStores)
The reuse of mashup applications has always been a contentious issue but platforms like Google and Apple's iPhone are showing how effective AppStores are to access and reuse applications. In 2010 we're going to see many organizations looking to build their own AppStores powered by Enterprise Mashup applications.

6. Collective Intelligence
The blend of collaborative social networking and Enterprise Mashup technologies starts to build a coherent information management architecture for the enterprise that is by its very make-up agile, scalable, secure and extensible. It means that 'the system' will be able to interpret who speaks to who, what content they share, the groups individuals belong to, the problems they encounter, the opinions they express, the projects they contribute to, what their colleagues think of them, and all of this information will help systems to filter out for individuals the subject matter information and relationships that matter most. I expect we won't see collective intelligence solutions emerge until late in 2010 but the first few early seeds of examples will no doubt be in place by the end of the year.

So there we have it. The list of new capabilities you can expect from Enterprise Mashup platforms in 2010. If the product you're considering doesn't meet these capabilities then it makes sense to examine some more options.