The Gartner article is interesting because it starts to evidence what most practitioners in the business intelligence field have I suspect known for some time - that instead of examining 'dead' data that has been purposely shaped, organized and crunched for the purpose of analyzing performance, we are heading into an era where the really useful 'So What?' type of analytical metrics will come from the live workspace environment. Users of mobile phones, tablets, and PCs will contribute data unknowingly through their clicks and taps into the big data cloud while others will find their movements, preferences and locations picked up through sensors - on doors, on billboards, on product labels, on shopping trollies and vehicles.
Whilst this all sounds terribly 'big brother' to some generations, the techno savvy youth of today a leading a charge towards the 'thoughtful web' (as I describe it in my book 'Social Operating Systems') will think nothing of a few more sensors and clicks being monitored. Most will have no choice if they want to afford to pay for motor insurance or use social networking sites like Facebook. You either agree to the supplier terms or are cast off.
Analytics is moving into the clouds to make this possible. Platforms like Streaminsights from Microsoft and BusinessIntel from Encanvas enable data to be captured as it travels, or where it resides without needing to build data marts or purchase BI platforms.
It's going to be interesting to see how businesses adapt their thinking to take advantage of these new innovations and new ways of working.
I.
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