This article announces Goldmans' US$100m investment into big data analytics firm APT. APT's description of its service is a dead-ringer for Data Investment Management and puts APT, WPP's Fabric (Fabricxx) and Encanvas on different parts of the same page.
Without question, harvesting data, analyzing it and acting on the things that matter is the hottest ticket in IT at the moment. Whereas APT and Fabric are in the 'big corporate' market playing with big data, Encanvas serves the mid-market and harvests data from anywhere to build customer analytics.
Other notables in this space are Locationary, recently purchased by Apple, Teradata's Aster Data analytic platform, Dataspark in Australia and the people that started it all DunnHumby.
Disappointingly, a focus on the Big Data buzz is somewhat distracting as people seem to be confusing the world of Google, Facebook and Amazon dealing with HUGE DATA (let alone 'big') with the need by organizations to adopt Data Investment Management solutions that can discover data, analyze and act on it.
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