Thursday, 15 November 2012

Customer experience management technologies shape business strategies

Customer experience management technologies shape business strategies:

This is one of those articles that you read and it gets you thinking...  What other industries could benefit from paying more attention to customer experience options and providing more customer tailoring of their products.  Already companies like BMW Mini enable people to pick thousands of style choices.  Could you EVEN BE a major industry supplier 10 years from now and not provide rich customer self-service configuration and an option pallet as long as the phone book?

I.

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