It's great to see business people turning business management concepts into reality.
In this case Executive Vice-Chairman A. Vellayan of the Murugappa Group happened upon the Blue Ocean book and tit caught his imagination. As the head of strategy for the group he decided to put some of the concepts into practice.
A great story!
Read it here.
I.
http://www.thehindubusinessline.com/companies/how-a-blue-ocean-strategy-helped-the-murugappa-group/article4341023.ece
In this case Executive Vice-Chairman A. Vellayan of the Murugappa Group happened upon the Blue Ocean book and tit caught his imagination. As the head of strategy for the group he decided to put some of the concepts into practice.
A great story!
Read it here.
I.
http://www.thehindubusinessline.com/companies/how-a-blue-ocean-strategy-helped-the-murugappa-group/article4341023.ece
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